La Frida Bike

La Frida Bike

Promoting Autonomy Through The Use Of Bicycles, Within Black Communities

Created by cyclists, La Frida serves as a point of reference in the development of inclusive solutions for those impacted by a lack of adequate public transportation; primarily focused on the unique demands of black women.
La Frida’s mission aims is to teach black women in poverty stricken communities to ride bicycles. The bicycle serves as an economical, sustainable and autonomous means of transport facilitating the empowerment.
This project works to further reduce the economic fallout of the COVID-19 pandemic, offering job opportunities through personal mobility and entrepreneurship. The rollout was redirected in response to the pandemic, facilitating most of its communication efforts via Youtube and the radio.

Website: www.lafridabike.com

Impact: The support of the BrazilFoundation will allow La Frida to:

● Develop a bike sharing application for the residents of various favelas
● Purchase bicycles and host online orientations and professional level courses on bicycle repairs
● Host session on safety protocols in response to COVID-19
● Raise awareness of the positive effect of cycling on both physical and mental health
Data:
2000 black women learning to ride bicycles
Incentivize the use of the bicycle as a business tool
Contribute to local mobility plans by broadening accessibility

Testimony

“Race, class and gender all condition black women to remain in the lowest spectrum of socioeconomic pyramids.”