ADETT – Associação de Desenvolvimento Tecnológico de Tauá

Empreendedor Digital

Income generation for youth in the semiarid of Ceará through technology

In the past few years, Tauá, a city in the interior of Ceará with 55,000 inhabitants– half of which live in a rural setting – surprised many by being designated one of Brazil’s “Innovative Cities.” Recently ranked 14th in the list of top digital cities in Brazil by the magazine Wireless Mundi, Tauá has attracted even greater attention from technology and communications companies, by creating a favorable environment for digital entrepreneurship. The demand for tech jobs in the region is on the rise.

ADETT, in partnership with the local government, trains youths and adults for the workforce by offering IT courses and by teaming up with tech incubators that teach coding and software and app development, fostering interpersonal, professional and entrepreneurial development.

IMPACT

ADETT trains 192 youths and adults in information technology, computer literacy, and software development in Tauá, a small city in the semiarid that has developed into a technological hub. The initiative also contributes to innovation and entrepreneurship in the Ceará semi-arid by increasing employment opportunities and reducing the exodus to bigger cities. With support from BrazilFoundation in 2014, the project has been replicated in another nearby city, and five students have already started planning their own startups.

“We help develop new products and increase our productivity through our courses. This partnership was important because now I can create my own sales software and open my business.” – Áquilas Cidrão, student at ADETT.