Instituto Criar de TV, Cinema e Novas Mídias

Fortalecimento Institucional do Instituto Criar

Audiovisual training and job access for at-risk youth

Youth ages 15-24 comprise about 20% of the population in Brazil, according to IBGE data. Among communities with low social indicators, people in this age bracket are the main victims of social exclusion. Facing difficulties in finding steady occupations, they often resort to risky and unsteady employment.

To alleviate this reality, Instituto Criar has created an audiovisual training program for youth ages 17 to 20 with per capita income of up to half the minimum wage in the cities of São Paulo and Osasco. The organization aims to harness the potential of the audiovisual sector, which generates more than US$ 450 billion a year worldwide, to insert these youth in the job market. Since its founding in 2003, more than 1,600 people have been trained through the Instituto’s workshops.

With support from BrazilFoundation, Instituto Criar will:

• Implement its training program in TV, cinema and media for 150 young people per year;
• Develop critical-thinking skills in at-risk adolescents;
• Use audiovisual arts as a tool for personal and social transformation in youth.

IMPACT

• 1,600 youth trained since 2003 throughout 11 terms
• 350 youth impacted through the Video Criar project
• 25,000 people benefited

“We need to transform the natural creativity of youth as an economic asset, and we must support innovators so that Brazil and its youth can grow.” – Instituto Criar team