Moda Fusion Rio de Janeiro

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Casa Geração Vidigal

A fashion lab where young talent from Rio’s communities can create, innovate and embark on their entrepreneurial ventures in fashion

The Vidigal community sees low rates of youth enrollment in technical or higher education. As a result, this age group has fewer potential professional opportunities. This age group, despite this obstacle, is engaged and culturally active, displaying great potential for their involvement in the creative industry.

Casa Geração Vidigal was established by Moda Fusion in 2013, and is the first free fashion school in any favela. The project trains talented youth between the ages of 18 and 25 to work or undertake creative endeavors in the fashion industry. The one-year training program consists of workshops and classes on theory, production, professional development and collection creation. After finishing this training, students can develop their own brand or work towards a career in the field.

With support from BrazilFoundation, Casa Geração Vidigal can:

• Provide professional training for 20 youths;
• Identify talent and incubate new brands;
• Hold events to sell the garments created by the students.

Impact

20 youths prepared to work in the fashion industry
Entrepreneurial training for young talent
New brands incubated

“The authenticity found here in the favelas has great potential in the Brazilian fashion industry. It can also be a unique inspiration for fashion around the world.” Andréa Fasanello – Designer and Coordinator at Casa Geração Vidigal