Location Rio de Janeiro, RJ
Grantee 2017
Attended areas Social Enterprise

Legalize o Fala Roça!

Formalizing the Communications Group Fala Roça in Rocinha

According to the 2010 Rocinha Business Census, realized by EMOP, Rocinha has more than 6,000 commercial establishments – ranging from beauty salons to restaurants and mini markets, to hardware shops, among many others. Of these, more than 90% are informal, and the majority has a lack of communication between advertisers and consumers.

With this potential in mind, Fala Roça aims to formalize itself and create a communications agency to provide consulting services and work together with the entrepreneurs to support their businesses. Their formalizing will allow bigger sponsors and partners to enter, creating communications opportunities within Rocinha through projects and events that can directly impact its residents. Lastly, this will make way for the Fala Roça journal to also be in print.

With support from BrazilFoundation, the organization will:

• Formalize as a news agency;
• Train and expand its staff, participating in talks, meetings and consultancies;
• Implement the Fala Roça Lab to offer communications consulting for Rocinha’s entrepreneurs.

Impact

40,000 journal readers
Communications assistance for Rocinha’s commercial sector
Local economy development

“We have been distributing the Fala Roça journal to thousands of homes in Rocinha free of charge, with the goal of spreading knowledge and expanding our network.” – Fala Roça team

Donate to Fala Roça here:

Photos @brazilfound on instagram