Location São Paulo, SP
Grantee 2016
Attended areas Socioeconomic Development

Recicla Jeans

Democratizing Fashion and Creating Income Generation Opportunities for Youth

The Paraisópolis community is located in the Morumbi region of São Paulo. And with 120,000 residents, it is the second largest low-income urban concentration in the city. ONG Florescer has led initiatives in education, sports, culture and professional training in this area since 1995.
ONG Florescer’s project “Recicla Jeans” teaches people to design and create accessories and garments from jeans and recycled textile scraps. The project this year will offer professional training in the creation and production of garments and decorative pieces for 60 unemployed youths. Recicla Jeans aims to “democratcize” fashion by transforming it into an environmentally-friendly and socially responsible initiative.

With support from BrazilFoundation, the project aims to provide:

• Training in fashion entrepreneurship for 60 youths;
• Courses on recycling jeans;
• Styling, modeling, and sewing classes.


Professional training for 60 youths
Fashion as a tool for empowerment
More than 535 youths graduated since founding

“It is an ambitious project that democratizes fashion, putting it in the hands of a creative community that does not have equal access to resources.” – ONG Florescer Team

Photos @brazilfound on instagram