Location São Paulo, SP
Grantee 2014
Attended areas Human Rights and Civic Engagement

Pimp My Carroça

Independent waste collectors as environmental  agents

Brazil produces an average of 401.5 kg of waste per year per person. The city of São Paulo produces 18,000 tons of garbage per day, of which less than 2% gets recycled. 90% of all recycling collection is performed by individual waste collectors, people who are still marginalized in Brazil. A recent study by IPEA revealed that there are more than 380,000 waste collectors across Brazil, with 20,000 alone in the city of São Paulo.

Graffiti artist and activist Thiago Teixeira, known as “Mundano”, created the project initially as a way to discuss recycling and value waste collectors as environmental agents. Mundano saw graffiti as a tool for reflection and creating awareness on urban issues, and began using recycling carts as statement pieces. The graffiti work on the carts promote greater interaction between the public and waste collectors, as the collectors become leaders for sustainability and social justice. The project became collective through crowdfunding initiatives, and eventually hosted the first Pimp My Carroça event that mobilized approximately 2,000 people. The movement has great potential to spread, and there is already great demand from many cities throughout Brazil and Latin America to host more events.

IMPACT

With support from BrazilFoundation,  Pimp My Carroça will:

• Better structure and publicize its crowdfunding channel;
• Hire a team to manage the channel, rally and fundraise;
• Double the number of waste collectors supported to 20;
• Expand into more states.

“Recycling is an urgent concern for the world’s health, and an agenda that deserves attention and creativity…” -Mundano, leader of Pimp My Carroça

Photos @brazilfound on instagram