Criança Segura | Safe Kids Brasil

Criança Segura – Uma Causa de Todos

Preventing Accidents Involving Children and Adolescents

Accidents are still the number one cause of death for children and adolescents in Brazil. This includes drownings, suffocations, burns, falls, poisonings, traffic accidents, death by firearm, and others. Studies show that 90% of these deaths could be prevented by adhering to safety precautions, promoting awareness and other preventative measures.

Criança Segura is part of the international network Safe Kids Worldwide, and has been active in Brazil since 2001. Criança Segura promotes social engagement and mobilization, accident awareness and monitoring of the public policies concerning accident prevention for kids and adolescents.

Through the production of relevant videos with plain language style, project will work to better share its information and educate more professionals, parents and families on the fundamental ways that they can ensure the safety and future of their children and youth.

With support from BrazilFoundation, the project will aim to

• Perform a technical analysis on accident prevention involving children and adolescents;
• Produce videos and informational materials for greater awareness;
• Expand its communications networks;
• Hold meetings and create partnerships with opinion-shapers and public agencies.

Impact

Preventing accidents with children and adolescents
20,000 professionals and family members trained
35,000 monthly website hits through searches

“Through information sharing, behavioral changes, and implementation of public policies, the vast majority of accidents can be prevented.” – Criança Segura team