Instituto Profissionalizante Mangueira

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Projeto Mangueira Beleza

Professional Training Promoting Autonomy and Economic Independence for Women

The cosmetic industry in Brazil has been experiencing an annual growth rate of 13%. Brazil itself is the third highest consumer of beauty products in the world, and the second highest of hair products. Based on this data, Instituto Profissionalizante Mangueira created the Mangueira Beleza project, an initiative that offers professional training to women to promote their autonomy and economic independence. The project also teaches management and financial literacy so that the women can undertake viable and competitive entrepreneurial ventures.

Founded in 2001, the Institute offers professional training courses in home and electrical repairs, hydraulics, and carpentry for 260 adolescents and youths annually. In the past few years, the Institute began focusing on combating gender inequality and domestic violence in favelas.

With support from BrazilFoundation, Mangueira Beleza intends to:

• Provide professional training for 150 women;
• Offer 200 hours of technical training in hair services and 200 hours in manicure and pedicure services, which will prepare students to work in the respective fields;
• Using FAETEC’s methodology, offer 40 hours of professional training in entrepreneurship and financial literacy to prepare the women to undertake their own ventures.

Impact

Professional training for 150 women
Technical training, financial literacy and entrepreneurial skills
Independence and autonomy for women

“The Mangueira Beleza project is a reference for businesses who are looking for qualified professionals.” – Project Team